Printing Specifications

Mechanical Requirements

Bleeds and spreads: Extend ad area at least 3mm (1/8") outside trim, and keep crop marks outside live area. Keep live matter at least 3mm (1/8") from trim, head, foot and binding edge.

Formats: Digital files may be submitted in any of the following formats. Regardless of format, please note our requirements on supplying guidance proofs

Quark Xpress (.qxd4, .qxd5)

• For Macintosh
• Include all imported graphic files, images and fonts
• Images should be scanned at minimum 300dpi (CYMK), saved as .tif or .eps files, and supplied separately

Adobe Pagemaker (.p65, .pm7)

• For Macintosh
• Include all imported graphic files, images and fonts
• Images should be scanned at minimum 300dpi (CYMK), saved as .tif or .eps files, and supplied separately

Adobe Illustrator oder Macromedia Freehand
(.ai8, .ai9, ai10, .fh8, .fh9, .fh10)

• Files must be exported to EPS format (.eps), for Mac or PC
• Text must be converted into graphics
• Images should be scanned at minimum 300dpi (CYMK), saved as.tif or .eps files, and embedded in EPS file; images should also be supplied separately as .tif or .eps files

Adobe Photoshop

• Must be saved as .psd, .eps, .tif, or .jpg file (quality ratio: maximum), for Mac or PC, CYMK mode
• Resolution minimum 300dpi

Adobe Acrobat (.pdf)

• For Mac or PC, in CYMK mode, 1200dpi
• All images must be embedded (not linked) using .tif, .eps or .jpg files, minimum 300dpi
• Embed all fonts

Sending files: Files may be sent by e-mail, courier or post.

• If by e-mail, send to: sz@devicemed.de
• If by courier or post, files may supplied on CD, DVD, Zip 100 or Jazz 2GB diskette, or 3.5" MOD.
  
  Send to:
  Ad Traffic, DeviceMed
  Otto-von-Guericke-Ring 3A
  65205 Wiesbaden, Germany
  Tel. +49 6122 95590

Film materials: While digital materials are preferred, film is acceptable with a conversion charge of €25 ($30). Please note our requirements on supplying guidance proofs

Film format: Please supply film as offest film positives (right-reading, emulsion-side down). Negatives also accepted.

• For black and white or 2-colour ads, 133 screen recommended, 120 screen acceptable; for 4-colour ads, 133 screen recommended.
• Charges will apply for materials requiring alterations, conversion (e.g. negative to positive), compositing, reducing or enlarging.
• Screen density for 4-colour process ads: 280% recommended, 300% acceptable (maximum).

Sending films: Film materials must be separately slip-sheeted, securely packed and protected to prevent scratching, puncture or folding during shipment. Do not fold across image area on progressive proofs. Send printing materials, proofs and copy material to:

Ad Traffic, DeviceMed
Otto-von-Guericke-Ring 3A
65205 Wiesbaden, Deutschland
Tel. +49 6122 95590

Film storage: Film is stored by publisher for 12 months and then destroyed unless advised otherwise in writing by advertiser or its agency.

Guidance proofs: For 4-colour advertising, supply one match print, chromolin, high-quality laser printout, or other similar proof with colour bars on publication-quality proofing stock. Full comprehensive and progressive proofs are also acceptable. Charges may be incurred for materials without the appropriate colour guidance proofs.

Publisher cannot be held responsible for any colour deficiencies or errors in printed ads for which guidance proofs were not supplied.

Advertising Units

Magazine trim size:
210mm wide x 297mm deep (8-1/4" wide x 11-11/16" deep)

On any ad designed to bleed, extend ad area of bleed edge at least 3mm (1/8") outside trim. Keep crop marks outside live area. Keep live matter at least 3mm (1/8") from trim, head, foot and binding edge.